Since 1992, Headline Media has helped businesses turn ideas, challenges, and opportunities into practical technology that works.
I'm Christian Peterson, and Headline Media is my consulting and development company. For more than three decades, I have worked with small businesses, boutique organizations, financial institutions, government agencies, and companies with complex operational needs.
Today, my work goes far beyond traditional web design.
I help businesses figure out what technology can do for them—and then build it.
That might mean a modern website, a custom web application, a database business system, an e-commerce platform, an AI-powered workflow, a redesigned legacy application, or simply fixing and improving technology that someone else originally built.
My goal is simple: build the right solution for the business problem.
Headline Media combines decades of custom development experience with modern web technology, databases, automation, AI integration, technical support, branding, and digital marketing. The result is a much broader approach than simply designing a website.
I design and develop modern, responsive websites that look professional, perform reliably, and support real business goals. That includes new websites, website redesigns, mobile-friendly development, database-driven websites, corporate sites, landing pages, and more sophisticated online systems.
The focus is not just appearance. A business website should communicate clearly, load quickly, work across devices, support SEO, and help turn visitors into customers.
Learn more about Web Design & Development
When off-the-shelf software does not fit the way your business operates, I can build the application around your requirements.
Custom web applications can include customer portals, employee systems, project management tools, reporting dashboards, help desk systems, scheduling platforms, document management, workflow applications, invoicing systems, administrative tools, and specialized business software.
Instead of changing your business to fit generic software, the software is developed to fit your business.
Learn more about Custom Web Applications
Good business software starts with good data.
I design and develop database business systems that help companies centralize information, eliminate duplicate data entry, automate workflows, improve reporting, and give employees access to the information they need.
These systems can manage customers, employees, projects, inventory, orders, invoices, documents, vendors, communications, service requests, financial information, and virtually any other structured business data.
Learn more about Database Business Systems
Artificial intelligence is creating new opportunities for businesses, but AI is most useful when it solves a real problem.
I help companies identify practical ways to combine AI and business automation with their websites, databases, APIs, customer communications, and internal applications.
That can include AI-assisted customer service, call transcription, conversation analysis, document processing, intelligent search, information classification, automated reporting, workflow automation, data extraction, and management summaries.
Sometimes AI is the right solution. Sometimes traditional automation is better. Often the best answer is a combination of both.
Learn more about AI & Business Automation
I develop secure, scalable e-commerce websites for businesses that need more than a basic shopping cart.
E-commerce development can include product catalogs, shopping carts, customer accounts, secure payment processing, shipping integration, order management, inventory tracking, promotions, reporting, subscription systems, wholesale ordering, and custom B2B purchasing workflows.
Because the store can connect directly to your database and internal business processes, online sales can become part of a much larger automated system.
Learn more about E-Commerce Development
Some of the most valuable business applications are also the oldest.
Headline Media specializes in legacy ColdFusion development, including refactoring older CFML applications into cleaner, more modern ColdFusion codebases.
Rather than throwing away years of proven business logic, I can modernize the application gradually by improving code organization, SQL queries, database access, security, CFScript, reusable components, APIs, responsive interfaces, AJAX functionality, logging, scheduled tasks, and server compatibility.
The goal is not to rewrite everything simply because it is old. The goal is to preserve what works, improve what does not, and make the application easier to maintain and extend.
Learn more about Legacy ColdFusion Development
Websites and business applications do not stop needing attention after launch.
I provide responsive technical support services for websites, ColdFusion applications, databases, APIs, e-commerce systems, IIS, Windows Server environments, scheduled tasks, email systems, integrations, and other business-critical technology.
When something breaks, my focus is on identifying the actual cause of the problem instead of passing responsibility between vendors.
I can also take over applications developed by another programmer when the original developer is no longer available.
Learn more about Responsive Technical Support Services
Technology still needs to communicate.
Headline Media can also help businesses create a stronger visual identity and market themselves more effectively through graphic design, branding, and marketing.
Services can include logo design, brand identity, website graphics, advertising creative, brochures, social media graphics, email campaigns, landing pages, presentations, digital marketing, content development, and search engine optimization.
Combining creative services with web development also makes it possible to connect marketing directly to lead generation, databases, analytics, automation, and customer follow-up systems.
Learn more about Graphic Design, Branding, & Marketing
There are plenty of companies that can build a website.
There are plenty of programmers who can write code.
And there are plenty of agencies eager to sell businesses the latest AI platform.
What makes Headline Media different is that I look at the entire problem.
I want to understand how your business works, what your employees are doing now, where information is stored, what your customers need, what is slowing your company down, and what you are trying to accomplish.
Then we determine what technology actually makes sense.
Sometimes the answer is a better website.
Sometimes it is a custom web application.
Sometimes it is a database business system.
Sometimes it is e-commerce.
Sometimes it is automation or AI.
Sometimes it is refactoring a twenty-year-old ColdFusion application instead of replacing it.
And sometimes the smartest technology decision is simply to repair, improve, and extend the system you already own.
Headline Media has been developing business technology since 1992.
Over that time, I have worked on everything from public-facing marketing websites to complex database applications that businesses rely on every day.
My work has included customer portals, employee systems, management dashboards, field-service applications, document-processing systems, e-commerce platforms, reporting tools, mobile applications, custom databases, automated workflows, and AI-powered business applications.
I have developed systems that help companies manage field operations, process real-estate information, operate online businesses, manage complex property operations, organize customer communications, automate routine administrative work, and give management real-time access to business information.
Modern AI has expanded what these applications can do even further. Custom systems can now transcribe conversations, analyze communications, categorize information, summarize activity, extract data from documents, and trigger workflows automatically.
That is the kind of technology that goes far beyond a brochure website.
You do not have to know exactly what technology you need before you call.
In fact, some of the best projects begin with a client saying:
"I have an idea, but I'm not sure how to make it work."
That's where I come in.
We can talk through the idea, understand the business problem, determine what is technically possible, establish priorities, and develop a practical solution.
That may involve one technology or several technologies working together.
For example, a modern business application might combine:
The technology should work together as one system instead of becoming another collection of disconnected tools.
After more than three decades in development, one principle continues to guide the way I approach projects:
Technology is supposed to serve the business—not the other way around.
Some clients come to Headline Media for a new project. Others come because an important system needs help. Many relationships continue for years as applications evolve and business requirements change.
I can help with the initial concept, architecture, development, database design, deployment, integration, modernization, troubleshooting, maintenance, and future expansion.
That continuity can be especially valuable with custom business software because the more I understand your organization, the more efficiently future technology decisions can be made.
Whether you need web design and development, a custom web application, a database business system, e-commerce development, AI and business automation, legacy ColdFusion modernization, responsive technical support, or graphic design and marketing, let's talk about what you are trying to accomplish.
You may already know exactly what you need, or you may simply know that your current technology is slowing the business down.
Either way, that is a good place to start.
Tell me what you're trying to accomplish. I'll help you figure out how to get there.
