Search Engine Optimizing

Search engines are an important element in marketing today.
There are two basic ways that that the major search engines retrieve and rank answers to inquires made by users: search results and sponsored search results.

Search Engine Optimizing addresses search results.

Search engine optimizing seeks to make a web page best fit the criteria search engines use
to find a web page, index it and then retrieve it for a user as search result.

We're skilled at researching the keywords that people use, then integrating those terms into the meta tags, page titles, page headings, alt image tags, and page body text where needed throughout a web page to satisfy those criteria.

At no time can anyone guarantee when or where the search engines will place a web page
within their search results or directory, but having the page properly optimized will make
it more likely to be found and displayed then one that is not.

infoLINKS©


infoLINKs© is a marketing strategy designed to address the new reality in business today.
Find-ability.

Customers today are mobile, markets are varied and niched. Customers research and shop on line, not always in obvious ways.
How easy or hard is it to find you on the web?
Are you findable?

What keywords do your potential client types in the search field to try and find you?

Take for example our client Creative Technology.
They're an audio visual staging company. So an obvious keyword that we want to make sure they're found on is "audio visual staging company". Research shows that people type in audio visual staging company on average about 50 times or so a month.

That same research shows that there are other ways people look for their service too.
Audio visual was used over 15,000 times and the variations on that term another 15,000 more.

infoLINKs© are stand alone web pages optimized to address this reality. Each page designed to be found with a different keyword search, answer the question your customer is asking and offer links to more information and other incentives to invite
them into your website..

Your clients are on the web looking for the answers you can provide, but you have to have the pages made to be retrieved and ranked by how they're asking the question.
An infoLINKs page.